From P&L Ownership
to Acquisition Infrastructure.
Built by an operator who understands the pressures of revenue leadership and the need for real, systemic solutions.
Dan Ellis
Founder, Acquisition.Direct
A division of Local Business Evolution, LLC
Dan Ellis is the founder of Acquisition.Direct, a division of Local Business Evolution, LLC. He is an operator, not a marketer. His career has been defined by a relentless focus on building systems, leading people, and driving measurable financial results.
Prior to founding Acquisition.Direct, Dan was an executive in the mortgage industry, where he built and scaled one of the highest-performing branches in the nation. His experience is not theoretical; it is grounded in the daily realities of P&L ownership, team leadership, and operational execution.
Operational Track Record
Led a 34-Person Sales and Operations Team
Built and managed a high-performing team across sales, operations, and fulfillment functions, establishing systems for accountability, performance management, and continuous improvement.
Managed a $1M+/Month P&L
Held full P&L responsibility, overseeing revenue, expenses, and profitability with direct accountability to executive leadership and ownership.
Scaled Branch to #1 Nationally
Transformed a regional operation into the top-ranked branch in a competitive national lending environment through systemic process improvements and strategic execution.
Consistently Funded $250M+ Annually
Delivered predictable, high-volume loan production year over year, maintaining quality standards and compliance requirements at scale.
Reduced Cycle Times by 10+ Days
Implemented systemic process improvements that reduced sales and fulfillment cycle times, improving customer experience and operational efficiency.
Doubled Annual Net Profit to $7M
Drove profitability through operational discipline, cost management, and strategic resource allocation, delivering measurable financial results.
Why Acquisition.Direct Exists
Dan founded Acquisition.Direct because he saw a critical gap in the market. While most companies were selling leads, he knew that what revenue leaders truly needed was infrastructure.
His operational background and P&L experience are the foundation of our infrastructure-minded approach. He understands the pressure to deliver predictable results and the importance of building systems that are scalable, defensible, and compliant.
This is not theory; it is the lived experience he brings to every partnership. When you work with Acquisition.Direct, you are working with someone who has been in your seat, faced the same challenges, and built the systems to solve them.