Defining "Quality" and "Intent"
Operationally.
"High-quality" and "high-intent" are meaningless marketing terms without clear, operational definitions. We believe in transparency and accountability.
What "Pre-Qualified" Means Operationally
A pre-qualified opportunity from our system has been verified against a set of objective, mutually agreed-upon criteria. This typically includes:
Identity Verification
The individual is who they say they are. We verify identity through multiple data points to ensure authenticity.
Contactability
The provided contact information is accurate and responsive. We validate phone numbers and email addresses before delivery.
Stated Intent
The individual has explicitly expressed interest in a specific product or service relevant to your business.
Key Qualifying Criteria
The individual meets basic, non-negotiable requirements such as geographic location, stated need, or other criteria specific to your business.
What "High-Intent" Means in Practice
High-intent is not a feeling; it is a measure of observable actions. We define intent based on:
Explicit Request
The individual has actively requested to be contacted by a member of your team. This is not inferred or assumed; it is documented and verifiable.
Timeliness
The request is recent, ensuring the individual's need is still top-of-mind. We prioritize speed-to-contact to maximize conversion potential.
Contextual Relevance
The request was made in a context that aligns directly with your core business offering. We do not deliver generic inquiries; we deliver contextually relevant opportunities.
Our Commitment to Quality
We do not make marketing claims or guarantees of conversion rates. Instead, we provide:
- •Full Transparency: You have visibility into the entire qualification process. No black boxes, no opaque algorithms.
- •Operational Control: You can adjust qualification criteria as your business needs evolve. This is your system, not ours.
- •Systemic Accountability: Our infrastructure is designed to consistently produce opportunities that meet the agreed-upon operational definitions of quality and intent.